It is difficult to build a successful website if you don't know what your goal is. Understanding the motivation of each section of the site allows us to concentrate site content on what the section is supposed to accomplish. This enables us to focus each section on defining the preferred action of each visitor. What is the goal of your web site?
1. Is it to get a customer to call?
2. Is it to capture their email?
3. Is it to bring them to your location?
Call for Action
If your web site design is not creating action it will not be effective! Clearly defined purpose and preferred action helps visitors know what to expect and provides a logical and emotional progression to the entire site.
Web Design with Purpose
Web surfers are typically not very tolerant of poorly designed web sites. Too many choices create confusion and confused visitors quickly move to another site. In fact, most surfers spend 80% of their time on only 20% of the sites they visit. Each section of your web site design must have an obvious purpose that is easily and quickly understood by the site visitor. No one wants to be confused and most site visitors will simply click to the next web site. As we go through our site design process we look at every section of the site and define its primary purpose. We use this purpose to guide the development of content for the section of your web site. Simplicity means less confusion, which leads to fewer abandoned visits and Higher ROI.